Newham Maternity Services needed an identity and branding to promote the services they offered and more specifically increase attendance to maternity appointments.
We created a badge for the campaign based on the 9 month pregnancy cycle. Next, playing with the idea that new Mums are full of questions, we created a set of friendly, eye-catching characters based around typographic question marks, that formed the shape of a pregnant bump. The designs were then applied across a range of leaflets, posters and display panels, distributed in and around the hospital.